Duplicate SKU vs blank SKU
Blank SKU means missing identifier. Duplicate SKU means two variants share one identifier. Both can hurt operations, but duplicate IDs are usually worse.
When duplicate SKUs might be intentional
Bundles, mirrored listings, or migration staging can intentionally reuse SKUs. Document it and confirm downstream systems tolerate it.
When duplicate SKUs cause operational pain
Picking errors, merged inventory counts, inaccurate sell-through reports, and confusing support lookups.
How to fix duplicate SKUs safely
- Export current products.
- Audit duplicates.
- Set unique SKUs where required.
- Re-run checks before import.
Example rows
Handle,Variant SKU,Variant Price
trail-pack,TP-001,89
travel-pack,TP-001,99